Is there an audience for our product?

  The genre we have chosen does have a large commercial audience, but perhaps it's slightly less popular than it was in 2005/6.  This is because around 2005, many indie-pop groups dominated the charts, e.g. The Kooks, Razorlight and the Arctic Monkeys, therefore, then the audience would have been much larger. Now-a-days the charts are mainly dominated by R'n'B artists, such as Beyonce, Rihanna and Tine Tempah, though Indie-pop music is still popular genre within a mainstream audience.

The picture shows the UK Top 40 (top 8 on this image) chart this week. As you can tell, it is mainly dominated my R'n'B and Pop artists.

This is a picture of the charts from 2005 and is mainly dominated by indie-pop bands.

  Out the UK Top 40, around 10 singles belong to the indie-pop genre, this suggest that indie-pop music is still fairly dominant in the charts and can be classed as mainstream music because the UK Top 40 is for a mainstream audience. So, if we were to release a indie-pop video, we think it would do well in the charts because the charts are a mixture of R'n'B, Pop and Indie, so combining Indie and Pop together should do relitivly well and gain a wide audience.

  It is important that we know there is an audience for our product out there, because if we were to make this and go on to sell it we'd need to know if people;

• would be interested in our product
• liked our product
• would be willing to buy our product.

From the chart information given, we know that people would be likely and willing to do all those things listed above. We know this because indie-pop music does to well in the charts and it has been fairly dominant within the charts for a long time. This shows that people are interested, they do like the product (i.e. the genre/song/videos) and they are willing to buy the product which is why it's in the charts.