Reflection of branding:

  From our research of different artists and their branding, we have found that branding is very important for a band/artist when trying to create a specific image and giving the audience something to help remember your band by.
  An artist can either stick to a brand image they've created throughout their career like, for example, Marina and the Diamonds, or keep changing and reinventing themselves like Michael Jackson. Keeping a constant image can help the audience to always relate to their image and they'll have something the audience can associate them with, but changing an image a lot can keep the audience interested and leave the audience guessing what they're going to do next.
  Also, a brand image can help reflect a certain mood or atmosphere through the use of colours, clothing, pictures etc. whether it's simply to show what genre they belong to or giving of a certain feeling. For example, Kasabian frequently use colours like reds and blacks and their album cover shows a picture of somebody screaming. These are typical conventions of the indie-rock genre, as the colours are quite dark and grungy and their picture can help reflect the type of songs on the album.
  When it comes to our own band, we need to create an image that will help promote them and give them something the audience can 'cling' too and will start to associate them with that thing. For example, with Kanye West it was his shutter shades that people associated with him. The brand image we create- like a logo- will have to be fairly simple, consistent and memorable and also should be a positive image to help reflect the song and the kind of band they are. Also, we'll need to feature this brand image on every product we create. This repetition again helps set this image in the audiences mind and it becomes something the audience have tattooed in their minds.

  Each of the bands we researched all have a simple and consistent brand image, and as you can see, every artists- apart from Kanye West- have a black logo which is just the artists name/initials.

 We'll keep this in mind when creating our own brand image and make sure we create something that is also simple and effective. The colours we'll use for the logo will stick to the indie-pop genre, but we think we'll use colours that go along the pop route more than the indie route. This is because pop colours are often much more brighter and they attract much more attention. The clothes our band will wear, however, will fit more along the indie genre; casual, natuaral coloured clothing. This is because, many indie-pop bands stick to the indie side when it comes to clothing etc, so we need something that our audience can relate to and what looks like it belongs to the indie-pop genre.

  We wont feature any props, like instruments, as we think this could over complicate our logo. However, we will develop a particular font to use in our logo and have an image- possibly relating to our Fox theme that'll be featured in our music video, again which will help to create something memorable yet simple.