Target Audience:

G - Male and female.

R - Mainly white ethnicity but could appeal to any. 

A - 13 - 21.

S - C1 to E

S - Mainstreamers

  We think that Indie-Pop music, and especially our song, would appeal to both genders. This is because we feel anybody can enjoy music and though both genders would like the genre, we think that our song and music video could appeal to females and males for different reasons.

  When it comes to race, we believe our video would appeal to a mainly white audience. This is because, after researching several Indie-Pop bands, we have noticed that the vast majority are made up of white ethnicities. Although we will probably be using mainly white ethnicity in our video, this doesn't mean that it can't appeal to other races.

  The age range we feel will enjoy our video is people aged between 13-21. We think it will appeal to teenagers as the lyrics are simple and doesn't have a serious subject matter. The name of the song, 'Girls and Boys in Love', suggests that it is aimed to a young target audience and again drives this image of not a very serious subject matter.

  We decided that the socio-economic status would be between C1 to E because as we said, the age range is aimed more at teenagers, who'll be students or unemployed, therefore, they're technically classed as being in category E because of the fact they're like to have no job or little money. But we think that parents are most likely to buy their music for them and they could be put in and category from E to C1.

  We felt that the target audience for our video/song is mainly mainstreamers. This is because the song we have chosen to do appears in a mainstream film, "Angus, Thongs and Perfect Snogging" and that is where most people would have heard this song for the first time. Also, because of the genre of the song, we know indie-pop music does well in The UK Top 40, and as this is aimed at a mainstream audience and as our previous research has told us, this genre does very well with a mainstream audience. In the past couple of years, indie-pop has gone from a niche audience to being liked by a mainstream one.

  It's important to know our audience as we need to know how to present our product and show/use things in our video that they'll be able to relate too and enjoy.

These are what a typical fan of our music may look like. They would be interested in reading music magazines, like NME, and perhaps even creating their own music. The clothes they wear reflect the clothes indie-pop bands wear, as they wear quite casual/retro clothing. They perhaps don't like typical mainstream music videos, and prefer something that's different or quirky when it comes to music videos.

When it comes to creating our music video, we will need to keep in mind what this target audience likes/dislikes, and what would interest them that we could include within our video.