In this post I am going to look at the typical conventions and ideas behind a typical music video of the indie-pop genre. Looking and analysing features from existing examples will help us to consider features for our own video.
The video I have looked at is A-Punk by Vampire Weekend who are a very popular indie-pop band. The main feature of an indie-pop music video is that they usually always have performance shots of the band members were they can showcase their musical talent. All of the band members usually play their own instrument along with the lead singer who'll sometimes lip-sync and plays, most likely a guitar, at the same time. This video shows all the band members playing their own individual instruments which is typical of an indie-pop music video. The video also has quite quirky editing effects that are a bit more common with videos of the indie-pop genre, the audience of an indie-pop genre aren't exactly niche but have a smaller audience than say mainstream chart music so bands of the indie genre can afford to take the risk on more creative and quirky music videos. This video from Vampire Weekend has experimented with the speed well so that it compliments the beat and rhythm of the actual song. We also tend to connote a certain way of dress and colours with indie-pop bands. Vampire Weekend in this video dress the way would expect a typical band of this genre to dress, they are wearing brightly coloured clothing which fits with their fun/pop image, but also quite quirky.
Colette - does this need a bit more adding to it? Should it be in the earlier post on image analysis? can you have a quick word with me about where this should be!!!
ReplyDeleteColette - this is really the same as the analysis of the indie-pop images earlier - may be worth just selecting the first video and trying to identify features that are typical of music videos in this genre and how they differ from videos for other genres - e.g. do they tell a story rather than feature performance? Also do they use a lot of green screen or a lot of location shots??? This information would be useful in helping create your own, so it looks like it belongs!
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