Our Audience:

  We have created a questionnaire that we are going to hand out to 40 people to try and get some information that will help us when creating our video. We want to know about things people like and dislike when it comes to music videos and whether people like a narrative in the music videos or if they prefer just to watch the band perform. We hope from the results we'll get back indicate some useful information that will benefit us profoundly so we can make a video which will be appealing to our audience. We will present our findings as a pie-chart and talk about how they have helped us.

We have recieved some feedback which will hopefully help us and we'll be able to apply to our video in order to produce something pleasing for our audience.

We decided to interview a relatively equal number of females and males in our questionnaire. This is because we have decided to aim our video at both genders and therefore this will give us a clear insight into what both of these genders enjoy in music videos.

Most people who took the questionnaire are age 14-18, and this is our age range. We did try to hand it out to a variety of people. However, because indie-pop music is aimed mostly at 14/18 year olds it was important to ask a larger percentage of them because they're our main audience.

Most people we asked like the indie genre, closely followed by R'n'B then pop. I think this is because these are the three mainstream genres that dominate the charts today. The person that answered with other stated that the genre they like was punk. This result also suggest that we our making a good decision choosing to do an indie-pop music video as we would have a large target audience.

80%  of the people we asked liked the indie-pop genre. We think this is because in the last few years indie-pop has increased in popularity and this genre of songs have dominated the charts lately. We also asked them to state indie-pop bands/artist they liked and they said bands/artist such as The Wombats, Noah and the Whale, Marina and the Diamonds, these are all bands that we have studied with in our genre research. This again backs up our decision to do the indie-pop genre for our video because it is well liked with both mainstream and niche audiences.

Most people these days do not buy music often as they can simply download it for free. As we can see from our feedback, people only buy music occasionally which means they must be sourcing it for free somewhere else. This affects the music companies as they lose out on profit. If we were to make our video in real life, we would need to do something to make sure it attracted and interested the audience enough to want to go and buy our product rather than getting it illegally.

As we can see, the majority of people buy their music online.This suggest to us that if we were to sell our music video we would look to try and get it on the most popular, legal, online sights as this is where we'd gain the most profit. However, we wouldn't disreguard shops all together, as there is still a percentage of people who buy from shops. 

We also asked people to tell us what they liked about music videos, they answered with such things as:

• they attract audience attention and makes people want to buy the track/album
• they can make the song more interesting if the footage and effects are good
• they can be funny and  if the narrative is good it increases the interest of the audience
• you can view music videos for free so it is an easy way to listen to the music and see whether we really like the song before buying/downloading it.

We also asked people to tell us what the disliked about music videos, they answered with such things as:

• they can be boring if it's just repetitive or it doesn't do something to excite them 
• when they don't understand the narratives it can be frustraiting and makes them want to avoid it
• the footage doesn't have any connection to the song
• overused/cheesy effects

Therefore, when we do our video we have to make sure we concider all the points above. We have to make sure it's easy for the audience to understand and do something to make them want to watch it again and again or tell all their friends about it. Effects and editing is something we'll have to think hard about as to not make it seem really cheesy or disjointed from using too many.

We asked people if there prefered performance or narrative videos and most people answered the question with both. This is pleasing to us, as we had already decided to have both a narrative and performance in the video, and the confermation of the audience has helped us to know that this was the right decision. This is also a typical feature of an indie-pop video as they're usually focused on performance and have a narrative mixed in as well.

We asked people what type of video's they preferred. This was probably the closest result we've had in terms of there wasn't really a clear winner. This shows that these videos are down to personal taste and opinion. As both had the largest percentage, we think that people enjoy videos they can relate to but also ones that take them into a 'fantasy' world. However, it wouldn't make too much sense to include them both in our video.

The majority of people preferred fun narratives and this is a good thing as most indie-pop music videos have a fun and quirky narrative. This is also beneficial to us as the idea we had for our video, we now know, would go down well with the mass audience.

Many people are unsure whether the prefer an interrupted narrative. This could be because they're not to sure on what we mean or if it depends on the type of song/narrative used. For our video, we think it would be best as to not include a narrative that interrupts the song in the middle of the video because we wouldn't want to confuse our audience; which is one of the things they said they disliked about videos.

From this we have gained some useful feedback that we can use when creating our video and it has validated   our choices we made for our audience. For example, we know what both genders would enjoy because we asked an equal amount of boys and girls. Also, we know what people like and dislike in videos and we can customise our video to fit their prefrences. Overall, the results given will help us to make a video that would be appealing to a large audience.